It divides the customer journey into phases and also talks about different parameters for each stage. This one is an example of a little more detailed customer journey map. This map contains all the relevant information about the customer’s journey and details of each phase. What is more important is the relevance of information put on the map. You can also make your customer journey map visually appealing, but it is not the most important thing. With its visuals and graphics, it looks more attractive. But, if you look closely, it is quite easy to understand. This customer journey map may look a little more complex than the previous two examples. The given customer journey map is so effective because it visualizes seamless movements and customers’ feelings at different stages of purchasing the subscription software. Therefore, the maps must include customers’ returns as well. As the business model, the SaaS buyer’s journey is laid upon the foundation that the customers will continue their journey with the company. This is a clear and effective SaaS customer journey map. The map also provides content recommendations and the goals to be achieved at each step. The map shows that the different stages of the customer purchasing journey go beyond awareness, customers’ research, consideration, and purchase. This customer journey map is well constructed and provides in-depth details. In such business models, there is more than one person involved in decision-making. In B2B environments, the buyer is not always a single person. Handpicked Examples of Customer Journey Map # Example 1 Image Source What more? The blog also talks about the nitty-gritty of customer journey mapping. This helps businesses make many fundamental improvements and avoid any slippage of customers through cracks in plans.Īre you planning to implement a customer journey map in your organization? Then you have landed at the right place! Here, in this blog, we are providing five great examples of customer journey maps that can motivate you to create your customer journey map. It provides a detailed view of the journey of a prospect rather than just showing the end result. It breaks down the entire process of conversion into chunks of phases in the journey. It is the exercise of creating an outline of the typical direction a prospect moves to become a customer finally. Customer Journey Mapping is a critical aspect of any business.
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